UK Pennies charity scheme works with Ingenico over micro-donations from electronic funds

27 April 2017

Pennies charity schemeA micro-donation scheme Digital charity box Pennies, established by the registered UK charity The Pennies is partnering with secure electronic transactions provider Ingenico to allow British customers increasingly shifting to cashless transactions to make small donations at the checkout. Pennies enables shoppers to contribute small change on their electronic funds to the charity boxes at some retailers.

With Pennies all donations are private and transferred to charity purposes. At the moment electronic devices of Ingenico capable to collect small contributions are activated in more than 3000 terminals across the United Kingdom, including such merchants as David Lloyd Leisure and Topps Tiles.

In 2015 Topps Tiles adopted Pennies scheme for its Ingenico terminals collecting on average about 34 pennies which has reached in excess of £96,000 for Macmillan Cancer Support.

According to the data obtained by Pennies through its studies most Brits (70%) prefer make small change donations, but the number of customers going from their homes without cash is increasing. Thus, as CEO of Pennies notes, they are trying to access more retailers and merchants with the new partnership with Ingenico to follow the tradition of small change donations in the UK.

Earlier Barclaycard introduced contactless donation boxes in a move to boost charity contribution activity of Brits involving 11 leading charities in the country. Contactless charity boxes were developed in cooperation with Paywords, Miura and Sprout. They are developed to accept Chip and PIN cards as well as contactless payment cards and smartphones.

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