Mobile app of BBVA will provide access to 92% of its banking services

25 September 2017

BBVABanco Bilbao Vizcaya Argentaria, S.A. (BBVA), a multinational Spanish banking group, provided the forecast for further expansion of its services into the mobile sphere expecting almost entire of its financial product portfolio to go mobile by the year end. According to some stats provided by the bank, its mobile application has seen an unparalleled growth from offering just 16% of services in 2014 to 82% in 2017, and the bank expects this will increase to 92% by next December.

This August BBVA unveiled the number of its mobile customers in Spain, which was over 3 million, and the sales of financial products over the mobile devices were well ahead of sales on the bank’s website.

The statistics from BBVA shows that the rate of customer access to banking services on their mobile apps has grown by 135% within the last ear, lifting from 23.8 million last May to 56 million in May 2017. Within the past 7 months the number of mobile app subscribers has surged 30%.

While most of its financial services are currently accessible on mobile app, BBVA still does not provide some transactions, but this deficiency is offset by personal advisory services available on various channels, and these include remote access to personal managers. Those managers can assist customers to start the transaction process over the mobile app, proceed over the phone and finish it by coming to the physical location of the bank.

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