Alibaba will ensure genuine food delivery through its pilot blockchain supply model in Australia

24 March 2017

alibabaChinese ecommerce giant is partnering with international consulting and audit firm PricewaterhouseCoopers (PwC), nutritional supplement maker Blackmores and Australian national post operator AusPost over the introduction of the new blockchain-based pilot project aimed at developing secure system of food quality control to ensure prevention of counterfeit food products delivered to customers.

Alibaba reported that the objective of the project is to establish a “Food Trust Framework” for the purpose of enhancing the integrity and traceability on its global supply network selecting Australia as the stage for its pilot testing.

Chinese company believes that blockchain will be the key in ensuring security and protection against food fraud, a practice involving packaging the foods of low quality with counterfeit ingredients. Among the counterfeit foods sold to customers there are fruit juices, olive oil, spices and grains.

The four partners will be cooperating over the new blockchain model to be implemented across the chain of all participants ensuring shipment and delivery of genuine products to end consumers. Alibaba thinks blockchain establishes improved transparency between customers and sellers because shipment is traced in real time with greater security and lower risks of counterfeiting.

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