76% of U.S. shoppers will go online to Amazon for gifts, strengthening its dominance

20 December 2017

Amazon Latest survey held by CNBC and published this week revealed that customers in the United States will be spending most of their money for gifts by shopping with Internet-based retailers. In its special report titled All-America Economic Survey, CNBC shows that 45% of the survey participants want to do shopping online, 5% up from the figures recorded last year, and over 50% up from those observed 10 years ago.

The report says that as many as 76% of the polled plan to spend most of their holiday shopping time on Amazon, and this figure could not be matched by any other online or even physical retailer. 65% of the respondents said that they make search using Amazon constantly or most of their time. Walmart is lagging behind Amazon at a distance with only 8% of the polled mentioning it as their preferred gift shopping destination.

Micah Roberts, speaking for Public Opinion Strategies, one of the leading U.S. public opinion research firms, noted that given wide variety of Internet retailers, it seems incredible that such a great number of consumers are focused on one online retailer, and this fact actually underlines Amazon’s dominance in this market.

The report further reveals that 57% of the polled searching for items on Amazon, make purchases always or most of the time. The survey included 62% of respondents with the average income standing at $100,000 or more annually, and 20% of respondents earning under $30,000.

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